Trailhead Challenge Badge Case Study

By Joe Crespo

Salesforce Trailhead badge featuring an orange traffic cone centered in a circular emblem, with three blue icons around it representing sound (ear), vision (eye), and touch (hand), symbolizing accessibility and inclusive design.

Accessible Salesforce Customizations is the first-of-its-kind Trailhead badge. Championed by Trailhead Senior Content Strategist, Kelly Hamilton, this interactive training is the latest collaboration between Salesforce and BIT. Inspired by a session at Mid-Atlantic Dreaming led by BIT Senior Salesforce Implementer, Rebecca Ledder, Kelly and Rebecca collaborated to create a Trailhead challenge badge that shows administrators how to fix common accessibility issues in an org.

Check out Accessible Salesforce Customizations on Trailhead

How accessible is your Salesforce org?

Salesforce provides a highly accessible and flexible platform, but due to its flexibility, Salesforce Implementers can inadvertently introduce accessibility and usability barriers when customizing an org.

To address this, BIT partnered with the Salesforce Trailhead team to co-develop Trailhead’s first-ever challenge badge dedicated to digital accessibility. This hands-on, interactive training shows Salesforce Implementers and Admins how to prevent, identify, and resolve common accessibility barriers in custom-configured orgs.

Problems Addressed

  1. Bridge the Gap Between Theory and Practice
    Often accessibility training is theoretical, leaving Salesforce implementers without the practical skills needed to fix actual code and layout barriers in a live org.
  2. Navigational Barriers in Custom Pages
    Custom layouts often fail to take into account the organizational principles that would allow users of assistive technology to navigate a page efficiently.
  3. Technical Compliance Foundations
    Some implementers overlook technical essentials, such as sufficient color contrast and visible keyboard focus indicators, which are required for universal readability and navigation.

“BIT was my ideal partner for this badge. Not only do they know Salesforce and digital accessibility, they also have lived experience working in tech and using assistive technology in the real world. Mike [Hess, BIT Founder and Executive Director,] has assembled an exceptional team and I’m incredibly proud of what we produced together.”

— Kelly Hamilton, Lead Quality Manager, Trailhead Content Quality & Engineering

Solutions

  1. Interactive Skill-Building
    This project provides the first-ever hands-on Trailhead challenge where learners can use a Salesforce sandbox to identify and remediate real-world accessibility pitfalls.
  2. Intentional Structural Design
    The training provides specific guidance on restructuring page layouts and screen flows to ensure logical nesting and equivalent user experiences.
  3. Practical Tips & Tools
    Learners are taught to use browser developer tools to audit the accessibility tree and validate WCAG 2.2 AA standards, ensuring every custom element is compliant and usable.

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Your Salesforce org should be a place where everyone can do their best work.